Koushik Bhadra

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Why Social Media monitoring matters?

Many a time we do not recognise the fact that all those tiny profile avatars zipping though our news feeds are actually humans. We actually tend to forget that social media basically is meant to be just that – social. The reason why monitoring is important is that it puts back the social in social media.Brands or individuals who just post without listening from their audience are just shouting through a speaker without actual meaningful impact. You have to sensitive to what actually your target audience want from you or your brand, or else you can never build the trust required for long term success.

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